|Alice Kim was born and raised in New York City with a degree in Economics from Dartmouth College. Being born of immigrant parents from Korea, the definition of the American dream was to become a doctor, lawyer or to be in finance. Upon graduation, Alice took a position in investment banking for a few years then decided to pursue her dream of being in fashion. Alice has spent the last 15+ years holding various positions in merchandising at Victoria's Secret, Prada, Diane von Furstenberg to name a few and is pursuing an entrepreneurial journey truly living the American dream.|
Alice loves supporting the underdog and believes in giving the underserved an opportunity
The name PerfectDD was created to have two meanings and can be pronounced both ways: (1) "perfected" as an verb having perfected the white space in fashion as a new category definer for womenswear and (2) can also be used as an adjective describing "perfect double d's". Our founder is a size 32DD and learned to celebrate her bra size through this journey.
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