We focus on body positivity, boldly celebrating curves of large chested women. As the first clothing company dedicated to serve this overlooked demographic, we are hyper focused on creating sustainable, flattering tops for women who struggle to find styles that accommodate their DD+ cup chest. Our styles marry comfort and fit without sacrificing style.  

The PerfectDD woman likes to feel good about herself. She wants to feel sexy, not self-conscious. She likes to leave a little mystery. Perfecting the fit, PerfectDD (pronounced "perfected") styles are classic, feminine and flirty with enough room for the ‘girls’ to feel confident and fully supported.

Our styles are named after women we admire and individuals who have helped us through our entrepreneurial journey. 

Getting dressed should be easy. Who says you can’t have it all?

 

LETTER FROM OUR FOUNDER 

I created a space where women with fuller busts belong. A place that is dedicated to us.

As a size 32DD, I've struggled my entire life to find tops that both fit and flatter my large chest yet smaller frame. I end up showing more than I want to or look like a tent! If a top fits my shoulders, it pulls across my chest, and if I size up (to accommodate my DD chest), I look bigger than I am — both options make me feel insecure and makes shopping incredibly frustrating. IYKYK. Getting the right fit is crucial and proportions matter for us larger busties.

I'm also determined to change the dialogue about big boobs. DD+s are automatically associated with being 'too sexy.' There’s a time and a place to look sexy, but I don’t want to look sexy at the office or in front of my dad! When you don’t want your chest to be to first thing people notice, our options are limited.

For the longest time, I thought I was the only person who felt this way, but once I started talking about it, I quickly learned I am not alone. Our body type is ignored in fashion, a void in the market which I saw as a HUGE opportunity (pun intended). We are not plus size nor standard size — we are PerfectDD.

Having worked in the fashion industry for over two decades for leading brands including Victoria Secret, Prada, and DVF, I was determined to create a solution.

With the mission of embracing our curves without flaunting or concealing, I’ve created a collection of flattering styles in quality fabrics that fit OUR body type. Every body deserves to feel confident with what we wear. Getting dressed should be easy so you can focus on being a boss. We are no longer an afterthought. We no longer have to settle with ill fits or rely on custom tailoring. Finally, a line for US — your closet staples are here!

 

Xx,